Social Media Management
Why Is Social Media Important For Your Business?
Social Media might have been a novelty 5 years ago, but it’s importance is now accepted as a key marketing tool for many businesses.
Social Media offers the opportunity for businesses of all scale and nature to communicate with their target audience. It allows businesses and business owners to get their message across in a tone of voice they feel is appropriate for their brand. Moreover it offers the opportunity to expand their brand whilst gaining a new audience in a cost effecting manner.
Once a company’s social media pages have begun to grow and connect with individuals, it often leads to free marketing as members of your online community begin sharing your content with their followers and friends.
Benefits Of Social Media:
– Increased exposure
– Increased brand recognition
– Effective targeting of audiences
– Increased website traffic
– Increased brand awareness with minimal budget
– Developed loyal fans
– Improved search ranking
– Reduced marketing expenses
– Improved sales
– Improved customer insights
Pros Of Outsourcing Your Social Media Management:
More time for your business: One of the most obvious advantages of outsourcing your social media management is the time it saves you.
Gain Valuable Expertise: By working with a consultant you gain access to their knowledge and expertise about social media marketing which you can apply to your business.
Save Money: With the growing importance of social media, many companies find the need to hire a social media specialist which can often be very expensive; outsourcing your social media can save you money. Additionally, you’ll benefit from the fixed costs of outsourcing.
Gain An Outside Perspective: When you work with a marketing professional, you are able to benefit from a fresh perspective. Online marketing consultants can often offer you valuable insights into new marketing angles and unique selling propositions that you may have missed.
Social media is growing and isn’t going anywhere! If ever there was a time to get involved, this is it.
Social Media Explained:
Facebook is the leading social media network. It currently has now has 1.26 billion users and growing; it as also been listed as the 2nd most popular website, second only to Google.
Twitter is currently the 9th most popular website worldwide and currently has 250 million monthly active users. Twitter is currently the fastest way for news to spread as well as the fastest way to learn about local news. When it comes to promoting your business, it is a means of reaching potential customers far outside your normal marketing methodologies.
Instagram revolves around sharing images; as Social Media platforms go, Instagram is wonderfully simplistic and the most personal of the mobile platforms. A recent study by Forrester Research found that Instagram users are 58x more likely to ‘like’ ‘comment’ or ‘share’ a brand’s post than Facebook users and 120x more likely than Twitter users. Instagram was launched in October 2010. The service rapidly gained popularity, with over 100 million active users as of April 2012. In 2013, Instagram grew by 23% a huge growth compared to Facebook for example which grew by 3%.
Pinterest is an online pinboard and is currently listed as the 29th most visited site worldwide. Pinterest can be especially important for businesses which are targeted towards woman as the social media platform is particularly popular among women between the ages of 18-29 and 30-49. Pinterest also comes with built in analytics which are available to all small business users.
Google+ is now the second largest social network, however keep in mind that a Google+ account is mandatory whenever a person creates a new G-mail account.
Having a blog (either integrated into your website, or externally) gives you the opportunity to create relevant content for your customers. Blogs also increase your SEO as fresh content is still a key to beating out your competitors in the search engine results page. Keywords and topics on in your blogs are a significant way in which search engines find your site. Of course, it’s not just about the number of users! Research has revealed that some social media networks have a more active user base than others. More than 95% of Facebook users log into their account every day, 60% of Twitter users log in to their account on a daily basis and for LinkedIn is 30%.
Social media is a powerful tool for businesses to spread the word about their services and products. In a world of warp speed changes within social media, I stay on top of it, so you don’t have to.
I will manage your channels and help develop important relationships between you and your customers, so you can get on with what you do best.
I have a wealth of experience in expertly structuring social media campaigns and creating high impact content. Placing your company ethos and values at the core, I will build a strategic plan to generate targeted online media coverage for your brand or company.
Services can include:
- Setup and business page creation
- A bespoke Social Media Strategy
- Twitter and Facebook business accounts branded and optimised for SEO
- Respond to comments and interaction on all posts or tweets
- Daily updates across all platforms
- Build Twitter/ Facebook contacts by sourcing appropriate contacts
- Set-up Blog for business using either Blogger or WordPress
- Email/telephone notification of any important feedback or enquiries
Social Media Management Packages:
Packages start from a minimum of 3 months and include daily media management and monthly statistics reports. Each business has different social media needs and so I will create a package based on your individual company’s requirements.
Brands I Have Managed:
– London Greek Radio
– Range Homes
– Julio Georgiou Personal Training
– Flames Restaurant
Get In Touch:
If you are interested in discussing how out-sourcing your social media can benefit you, please click here and fill in the contact form, providing your email address or telephone number, so we can discuss your business needs.
I offer a complimentary evaluation of your current social media in which I will also discuss what forms of social media might best suit your business and give a brief insight into how to make social media work for your company.
If your business has yet to launch any social media pages, we can discuss where to begin and come up with a strategy. I also offer training services for those who eventually wish to run their own social media platforms.