Social Media Management
Why Is Social Media Important For Your Business?
Social Media might have been a novelty 5 years ago, but it’s importance is now accepted as a key marketing tool for many businesses.
Social Media offers the opportunity for businesses of all scale and nature to communicate with their target audience. It allows businesses and business owners to get their message across in a tone of voice they feel is appropriate for their brand. Moreover it offers the opportunity to expand their brand whilst gaining a new audience in a cost effecting manner.
Once a company’s social media pages have begun to grow and connect with individuals, it often leads to free marketing as members of your online community begin sharing your content with their followers and friends.
Benefits Of Social Media:
– Increased exposure
– Increased brand recognition
– Effective targeting of audiences
– Increased website traffic
– Increased brand awareness with minimal budget
– Developed loyal fans
– Improved search ranking
– Reduced marketing expenses
– Improved sales
– Improved customer insights
Pros Of Outsourcing Your Social Media Management:
More time for your business: One of the most obvious advantages of outsourcing your social media management is the time it saves you.
Gain Valuable Expertise: By working with a consultant you gain access to their knowledge and expertise about social media marketing which you can apply to your business.
Save Money: With the growing importance of social media, many companies find the need to hire a social media specialist which can often be very expensive; outsourcing your social media can save you money. Additionally, you’ll benefit from the fixed costs of outsourcing.
Gain An Outside Perspective: When you work with a marketing professional, you are able to benefit from a fresh perspective. Online marketing consultants can often offer you valuable insights into new marketing angles and unique selling propositions that you may have missed.
Social media is growing and isn’t going anywhere! If ever there was a time to get involved, this is it.
Social Media Explained:[caption id="attachment_220" align="alignleft" width="50"] Facebook[/caption]
Pinterest:Pinterest is an online pinboard and is currently listed as the 29th most visited site worldwide. Pinterest can be especially important for businesses which are targeted towards woman as the social media platform is particularly popular among women between the ages of 18-29 and 30-49. Pinterest also comes with built in analytics which are available to all small business users. [caption id="attachment_237" align="alignleft" width="50"] Google+[/caption]
Google+Google+ is now the second largest social network, however keep in mind that a Google+ account is mandatory whenever a person creates a new G-mail account. [caption id="attachment_238" align="alignleft" width="50"] Blogging[/caption]
Blog WritingHaving a blog (either integrated into your website, or externally) gives you the opportunity to create relevant content for your customers. Blogs also increase your SEO as fresh content is still a key to beating out your competitors in the search engine results page. Keywords and topics on in your blogs are a significant way in which search engines find your site. Of course, it's not just about the number of users! Research has revealed that some social media networks have a more active user base than others. More than 95% of Facebook users log into their account every day, 60% of Twitter users log in to their account on a daily basis and for LinkedIn is 30%.
Services Rendered:Social media is a powerful tool for businesses to spread the word about their services and products. In a world of warp speed changes within social media, I stay on top of it, so you don't have to. I will manage your channels and help develop important relationships between you and your customers, so you can get on with what you do best. I have a wealth of experience in expertly structuring social media campaigns and creating high impact content. Placing your company ethos and values at the core, I will build a strategic plan to generate targeted online media coverage for your brand or company. Services can include:
- Setup and business page creation
- A bespoke Social Media Strategy
- Twitter and Facebook business accounts branded and optimised for SEO
- Respond to comments and interaction on all posts or tweets
- Daily updates across all platforms
- Build Twitter/ Facebook contacts by sourcing appropriate contacts
- Set-up Blog for business using either Blogger or WordPress
- Email/telephone notification of any important feedback or enquiries